I’m a real estate agent and there is no necessarily “gentle” way to tell people this but most homes have an odor that they aren’t even aware of that needs to be addressed before we start doing open houses. When I’m doing the staging, the diffuser is part of it and this is the scent that I use because it’s unobtrusive and just smells CLEAN. Most people actually end up loving it and I started telling them up front that yes, they have to give it back when the house sells because 8 of 10 times they joke around and ask when we’re closing up the deal and wrapping up. And that’s why I also have one on the ready as their buyer gift with two refills!